5 Soft skills for a successful channel account manager
Reading time: 4 min.
1. Communication skills

1.1 One of the key skills of channel account manager is communication. It is important to constantly train and develop this skill; like any craftsman, keep your tools in the best possible condition.

1.2 Please remember that communication is not only about talking, but especially about listening.

1.3 Working with partners and establishing strong relationships involves regular communication, receiving and providing feedback.

.2. Collaboration skills

2.1 Working effectively with channel partners requires constant development of collaboration skills. This path requires special discipline, respect, care, gratitude and goodwill.

2.2 Be one team with your partners; always remember why you started the partnership.

2.3 Be an example, set the format and level of quality of cooperation. Be the person everyone wants to be in the same boat with. Be helpful, do your best to bring maximum benefit to the team.

3. Negotiation skills

3.1 A good basis for negotiations is to protect the interests of the team, the interests of partners, but not one’s own ambitions.

3.2 Learn to listen carefully to your partners and find common ground. Discuss specific solutions, but not each other.

3.3 Always look for the most beneficial solution for everyone involved in the negotiation process. The Win-Win habit is a good prerequisite for building strong relationships.

4. Problem-solving skills

4.1 Channel account management requires the ability to solve both people-related and technical problems.

4.2 One of the key principles is that most often problems do not solve themselves, so you should not be afraid, do not waste time, but calmly, judiciously and professionally solve the problem that has arisen. Enjoy every new opportunity to improve; do not hide from problems, but boldly solve them.

5. Relationship-building skills

5.1 Building strong mutually beneficial relationships with partners is the quintessence of successful channel account management.

5.2 Not many managers are willing to work on relationships, but many want to get good results. Please don't look for easy ways, get ready to work hard.

5.3 Please remember that the basis for building good relationships with partners is respect, care, gratitude and goodwill.

Key points

1. Channel account management requires constant development, growth, and training. It's not an easy path, but it's worth it.

2. Treat your partners the way you want to be treated. Remember that you are one team, do everything possible to bring maximum value, look for opportunities for the most effective collaboration.

3. Build long-term mutually beneficial relationships with partners, be the one with whom everyone wants to be in the same boat.

Good luck!
Methodologist of Guidbase
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