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How to use SWOT and PEST analysis for effective collaborative decision-making?
Reading time: 4 min.
1. What is SWOT analysis?

1.1 In order to create a culture of effective collaborative decision-making, you need time, patience and certain methods; SWOT analysis is one of the simple and accessible tools that helps regularly train the necessary personal and team skills.

1.2 Strengths and weaknesses, opportunities and threats - train yourself and your team to constantly evaluate what is happening through the prism of these criteria. Be an example for the team, analyze any working situation, any decision using SWOT.

2. What is PEST analysis?

2.1 PEST analysis allows us to keep under control such groups of factors as political, economic, social and technological.

2.2 They are among those global factors that can have a significant impact on the company, but the company is often unable to influence them. However, this does not mean that a company cannot constantly train to optimally prepare for and respond to emerging opportunities and threats.

2.3 The habit of using regular team PEST analysis allows the company to more effectively achieve key goals, mitigate and eliminate pains, and increase the awareness and managerial maturity of members.

3. How to conduct a collaborative SWOT analysis?

3.1 A good approach is to not just conduct one-off team exercises, but to create a system of ongoing guidance based on analysis. Moreover, at every moment of time, in any working situation, each member independently conducts an analysis and makes a decision based on it.

3.2 Practice the SWOT analysis technique in each team session, and then as homework, allow participants to use these skills in real work situations.

4. How to conduct a collaborative PEST analysis?

4.1 The fundamental principle of using PEST analysis is similar to the one I described in the previous paragraph of the article.

4.2 There are differences in the mechanics of the analysis, in the coordinate system, however, this analysis as a SWOT becomes most effective in the format: training team session - homework.

4.3 From the very beginning, emphasize that most of the factors in PEST analysis are factors that we cannot influence, but which we should respond to accordingly.

5. How to use SWOT and PEST analysis for collaborative decision-making?

5.1 As I indicated in the previous paragraphs of the article, both analyzes become especially effective when used not only as a one-time event, but as a culture, as a frame through which each team member constantly evaluates the situation.

5.2 Creating an autonomous, independent system for monitoring and assessing factors is a worthy task that requires a lot of time, patience and energy, but believe me, the result is worth it. In such a system, collaborative decision-making is at a high level, each team member feels like the owner of the process and understands that what he does is of great importance.

Key points

1. As I indicated in the previous paragraphs of the article, both analyzes become especially effective when used not only as a one-time event, but as a culture, as a frame through which each team member constantly evaluates the situation.

2. Creating an autonomous, independent system for monitoring and assessing factors is a worthy task that requires a lot of time, patience and energy, but believe me, the result is worth it. In such a system, collaborative decision-making is at a high level, each team member feels like the owner of the process and understands that what he does is of great importance.

Good luck!
Author
Methodologist of Guidbase
Guidbase
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